About Selly Gouw
About Selly Gouw
Selly Gouw is a Chinese-Indonesian content creator, educreator, and cultural advocate who believes that self-growth starts with knowing who you are — and where you come from. Through her engaging content on YouTube, Instagram, and TikTok, she makes topics like Chinese-Indonesian (Chindo) identity, cultural awareness, and personal branding both fun and empowering for young people.
As Miss Chinese Indonesia Digital 2023, Selly spent 4 years studying in Malaysia, where she experienced firsthand the power of embracing her Chinese roots in a multicultural setting. That journey sparked her passion for helping others navigate their own identity journeys — especially those who feel “in between” cultures.
She founded Selly Gouw Academy to equip others with the tools to express themselves confidently, connect cross-culturally, and stand out personally and professionally. Her ebook “Personal Branding the Right Way” is just one of many resources she offers.
With a following of over 160,000+ across platforms, Selly has collaborated with respected brands, media, and organizations, including:
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Education Malaysia Global Services (EMGS)
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Shenzhen TV, Kompas TV, DAAI TV
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KBRI Malaysia
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and other notable international and national brands and educational institutions.
Her work has inspired thousands to embrace their Chindo identity and to explore Chinese culture with pride.
Now, with the launch of INCH (Indonesian & Chinese) Culture Training, Selly helps people not only understand Indonesian and Chinese cultures — but live them in real-life situations like work, business, and daily interactions.
Her mission?
To inspire others to grow with confidence, cultural fluency, and authenticity — whether you're a student, professional, or business owner.
“I used to feel lost between cultures. But now I see it as my strength — and I want to help others feel proud and empowered too.”
— Selly Gouw
🌟 INCH Culture Training — Coming Soon!
Want to learn more or get early access?
📲 Chat on WhatsApp
📧 Email: sellygouwacademy@gmail.com